The Kemei not only brings you straighten performance but also nano technology. The main benefit of nanoe technology is that it has the capability of adding moisture back to your hair. How? The flat iron features a circulating system which absorbs moisture from the hair into the nanoe mechanism; then, converts the evaporated moisture into nanoe ions which are emitted through the outer vents and added back to the hair. The nanoe flat also includes a heat recovery system allows the flat iron to maintain a stable temperature. This improves styling performance by 35%. The Nano flat-iron has ceramic-coated plates that glide smoothly over your hair and five variable heat settings provide the perfect temperature range for every hair type, length and style: 300° F, 340° F, 355° F, 375° F, 395° F. For safety, the Automatic Shut-off function turns off the unit after 60 minutes.